We receive information you voluntarily provide to us when you: (1) open an account with us; (2) utilize our services; (3) apply for a credit card; (4) make a purchase; (5) apply for a license (e.g., hunting, fishing, etc.) or conduct a similar type transaction; (6) contact us via any customer service method; (7) submit user-generated content (via our Websites, Internet Marketing Channels or otherwise); (8) participate in customer research, surveys, sweepstakes or promotions; or (9) otherwise communicate information to us.
Some of the information is considered “Personal Information.” Personal Information includes your name, mailing address, e-mail address, driver’s license number, social security number, credit/debit card information (and related payment information) and/or telephone number. We may also collect other information such as permit number(s), credit application information and demographic/lifestyle information (including date of birth, personal interests and product/buying preferences).
The collection of certain types of Personal Information may be necessary and/or required for governmental compliance (e.g., hunting, fishing or firearms licensing or purchasing).
Additionally, we may receive Personal Information and other information you provide on behalf of third parties, or third parties provide on behalf of you, including gift recipients, online registrations/purchases, ship-from-store, in-store pick-up, or registries. We may also receive Personal Information and other information from sources assisting us with updating, improving and/or analyzing our records or with detecting fraud or theft. Additionally, we may receive information from various consumer reporting agencies and related service providers.
We may collect “Automated Information” through Cookies (as defined below), Web Beacons (as defined below) and other related automated means (collectively, “Information Technologies”). Automated Information we collect via Information Technologies includes internet protocol address(es), operating system(s) and browser specifics of your device, device characteristics, geographic information, user ID(s), and specifics regarding your interactions with (i.e., the path you take through) our Websites and our Internet Marketing Channels.
We use Information Technologies to recognize you and your preferences as you return to our Websites or utilize our Internet Marketing Channels. “Cookies” are small text files sent to your device as you visit our Websites or utilize our Internet Marketing Channels and saved on your device via your browser or hard drive. “Web Beacons” (also known as pixel tags) are a form of technology placed within our Websites and our Internet Marketing Channels to monitor visits to certain pages within, interactions with, and the effectiveness of, our Websites and our Internet Marketing Channels.
Automated Information enables the tailoring of advertisements and offers specifically for you. In addition to such tailoring, we use Automated Information to ensure that our online presence operates properly and efficiently for you and for your individual customer experience, to evaluate the use and benefit of such presence, and to support our Websites and our Internet Marketing Channels.
The browser on your device may offer you preferences regarding a website’s collection of your personal information or your online activities over time and/or across different websites or online services. At this time, our Websites do not respond to these preferences, and our Websites may continue to collect information in the manner described in this Policy.
We may enable third parties to collect information in connection with our Websites. This Policy does not apply to, and we are not responsible for, any collection of information by third parties on our Websites.